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尊敬的客户及合作伙伴:
感谢您一直以来对 EST Analytical 及其产品的信任与支持。
自两年前EST在中国市场逐步从传统代理商模式转向更直接的市场运营与客户支持模式以来,我们始终致力于进一步加强本地市场的响应能力、技术支持和客户服务。随着维睿思Velaris 集团业务的持续发展,以及集团旗下各品牌在不同分析领域的专业化分工不断深化,我们也在持续优化中国市场的销售与服务体系,以更好地满足客户需求,并支持各品牌在其优势领域的长期发展。
基于这一发展方向,自 2027年1月1日起,EST Analytical 在中国市场的销售推广及相关客户服务工作将由由 Velaris 集团 Life 事业部的 Markes 团队负责,原由 Skalar 团队承担的相关职责将相应调整。
此次调整是 Velaris 集团基于业务协同与专业化分工所作出的渠道优化安排,旨在进一步发挥集团内部各团队的专业优势。其 中Skalar 将能够更加专注于湿化学分析领域的发展;而 Markes 团队凭借其在挥发性有机物 VOC 分析领域积累的专业知识、市场经验及客户服务能力,将更有利于推动 EST 产品在中国市场的持续发展,并为客户提供更具针对性的产品推广、技术交流、销售支持及售后服务。
我们相信,通过更加清晰的品牌分工和更匹配的专业团队协作,EST 将能够进一步加强在中国市场的业务发展与客户支持,为客户提供持续、专业且高效的服务。
感谢您一直以来的理解与支持。我们期待与您继续保持紧密合作,共同推动EST在中国市场的长期发展。
此致
敬礼!
EST Analytical / Velaris 集团
Announcement on the Adjustment of EST’s Sales and Service Channel in China
Dear Valued Customers and Business Partners,
Thank you for your continued trust and support for EST Analytical and its products.
Over the past two years, EST has been evolving from a traditional distributor-based model toward a more direct approach to market engagement and customer support in China. Throughout this transition, our commitment has remained unchanged: to strengthen local responsiveness, enhance technical support, and deliver reliable service to our customers.
As Velaris continues to grow and the specialization of its brands and business units deepens, we are further refining our sales and service structure in China. This development reflects our commitment to aligning market channels with the respective expertise of our teams, creating stronger synergies across the Group, and supporting the long-term growth of each brand in its core markets.
Effective January 1, 2027, the sales, marketing, and related customer support activities for EST Analytical in China will be managed by the Markes team (life segement), with the corresponding responsibilities currently handled by the Skalar team being transitioned accordingly.
This adjustment is part of Velaris Group’s ongoing efforts to optimize its commercial structure and strengthen the alignment between brands and their respective areas of expertise. It will allow Skalar to focus more closely on its core business in wet chemistry analysis, while the Markes team, with its established expertise and market experience in volatile organic compound (VOC) analysis, is well positioned to lead the promotion, sales, and after-sales support of EST products in China.
We are confident that this clearer division of responsibilities and closer alignment of expertise will support the continued development of EST in China and enable us to provide our customers with more focused product promotion, technical engagement, sales support, and after-sales service.
We sincerely appreciate your continued trust and cooperation. We look forward to building on our existing relationships and working together to support the long-term success of EST in the Chinese market.
Yours sincerely,
EST Analytical / Velaris Group
400-999-2886
China@Velaris.com
上海市闵行区莲花南路2899号1号楼901
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